Summary Report - Triumph of the Nerds, Parts 2 Essay

Summary Report - Triumph of the Nerds, Parts 2 - Essay Example IBM is one player that made entry into the industry through Tom Watson and Tom Watson Jr. The idea was forthright, and IBM saw an opportunity to use in venturing into the PC market. In 1979, IBM selected Bill Lowe the head of the team. The presenter goes ahead to state that despite IBM having all the necessary components in building the architecture of the PC, they had one crucial problem as they lacked the appropriate OS to run the PC as well as the language. Bill Gates having been in the programing language sector, was approached by IBM, but instead directed them to Gary Kildall who had developed CPM. Kildall’s wife refused to accent to the request for CPM and IBM went back to Bill Gates who acquired QDOS from Tim Patterson at a cost of $50,000, only to later license it to IBM at a cost of $50 per PC. On the release of IBM PCs in 1981, 2 million PCs were sold. The presenter goes ahead to state that IBM woes never ended. Since Tim Patterson and Bill Gates never sold licenses to IBM, they were able to sell them to other PC manufactures and this ideally reduced IBM’s market share. Intel, who had made IBM’s CPU like Microsoft were able to sell their products to other PCs manufacturers, which reduced IBM’s market more. Other players such as Compaq then made entry into the market by selling IBM clone PCs, making significant profits, and capturing great market share. Considering that Microsoft had all the necessary requirements after the development of their Windows OS, they ventured into the billion-dollar market, becoming a key player in the industry. IBM, however, with the lack of strategies to prevent Microsoft and Intel from selling their products to other manufactures lost their share in the market into the dust. The presenter has made it clear how various players emerged into the PC industry, some making substantive progress while others getting toppled along the way. The presentation

Italian Aggression in Abyssinia Essay Example for Free

Italian Aggression in Abyssinia Essay Background: Benito Mussolini was the dictator of Italy. He wanted to increase Italian influence in Abyssinia (today’s Ethiopia). Long before Mussolini came to power, Italy had tried to take over Abyssinia in 1896 and had suffered an embarrassing defeat. Mussolini wanted revenge for this defeat. He also wanted the natural resources of Abyssinia. Mussolini dreamed of building a big empire for Italy that would be like the ancient Roman Empire. The attack: In 1934, Mussolini made plans to invade Abyssinia. The Emperor of Abyssinia, Haile Selassie, asked the League of Nations for help. Between January and October 1935, Mussolini held talks with the League about avoiding a war in Abyssinia. However, he continued to prepare his army for an invasion of Abyssinia. In October 1935, Mussolini began a full-scale invasion of Abyssinia. The Italian Army had an advantage because it was more modern than the Abyssinian Army. The Italians had guns and planes, while the Abyssinians had spears and bows. What the League did: The League held a meeting to discuss the crisis in Abyssinia. The League’s members had a long debate before deciding that they would stop selling their goods to Italy. However these goods only included rubber and metal. The League took a longer time to decide if it should ban the export of oil to Italy. The League had another way of stopping the war. The fastest way for Italy to send Italian troops and supplies to Abyssinia was by ship and these ships had to pass through the Suez Canal to get to there. The Suez Canal was under British control, so the British could have blocked the Italian ships that were on their way to Abyssinia. However, they did not do this as they thought it would lead to war with Italy. British Foreign Minister Samuel Hoare and French Foreign Minister Pierre Laval held secret talks with Mussolini. They wanted to avoid a war, so they were willing to give Mussolini two-thirds of Abyssinia if he withdrew his troops. Britain and France called it the Hoare-Laval Plan. News of these talks was leaked by the French press. People in Britain and France were angry that their governments had not stopped the Italian invasion. They forced their governments to drop their plan to give Italy control of Abyssinia. The fighting in Abyssinia continued, so Mussolini turned to Hitler for help. Italy completed its takeover of Abyssinia in May 1936. Reasons for adopting policy of appeasement Reason 1 * How can anyone forget World War 1? If we do not make peace with Hitler today, then there will be another war in Europe and millions of young men will die. We are willing to give Hitler what he wants as long as it prevents another war in Europe. Reason 2Â  * The British economy was badly damaged by World War 1 and the Great Depression. The government needs to rebuild the economy. The economy would be destroyed by another war. Reason 3 * Germany has modernised its military and is ready to fight a war. Britain and France are not ready. Appeasement will give us more time to modernise our armies. Reason 4 * We are having problems in many parts of our big empire. The colonies, like India and Palestine, want independence. We do not have the troops to keep order in our colonies and fight a war in Europe at the same time. Reason 5Â  * Britain and France cannot win a war against Germany. We can only win if the USA supports us. However, the USA is currently following a policy of isolation. It won’t get involved with other nations. Reason 6Â  * Most Britons feel that Communism is a far greater threat than Nazism. A strong Germany will prevent Communism from spreading to Central and Western Europe. Reason 7 * Many Britons believe that the Treaty of Versailles was unfair to Germany. Hitler is merely making this treaty less unfair. Once these problems are solved, Germany will become a peaceful nation again. The Munich Agreement Chamberlain went to Germany three times in September 1938 to ask Hitler not to start a war in Europe. At the first meeting on 15 September, Hitler said that he only wanted those parts of the Sudetenland where there were many Germans and only if they voted to join Germany. Chamberlain felt that Hitler’s request was reasonable. On 19 September, the British and the French informed the Czechs of the outcome of the meeting and that it was agreed to let Hitler have certain parts of the Sudetenland. At the second meeting on 22 September, Hitler said that he wanted all of the Sudetenland. He said the Czech government was ill-treating the Germans living there. It looked as if Hitler was ready to go to war at any moment. The British Army was mobilized but Chamberlain was still determined to avoid war. He wanted a third meeting. The third meeting, arranged by Mussolini, was held in Munich, Germany on 29 September. Representatives from Britain, France, Italy and Germany attended the meeting, which was called the Munich Conference. Czechoslovakia and the USSR were not invited. Britain and France said that they would not stop Germany from taking the Sudetenland. In exchange, Germany promised Britain and France that it would not take any more land in Europe. Chamberlain returned to Britain a very happy man. He had prevented war from breaking out. He said that the Munich Agreement had brought about ‘peace for our time.’ The Course of WW2 in Europe, 1939 – 1945 From 1939 to 1941, Hitler and his allies won many battles. They conquered most of Europe, except Britain. In 1941, Hitler turned East and invaded the USSR. The harsh winter and strong Russian defence forced the Germans to retreat by December 1942. By early 1944, the Soviet Army began to regain most of the land that it had lost. It also liberated the East European countries and the Balkans from the control of German troops. By 1945, it began to move towards Berlin. In the Battle of El Alamein, the Allied powers won and drove the combined forces of the Germans and Italians out of North Africa. They soon moved into Italy through the island of Sicily on 10 July 1943, with the Italian capital of Rome falling to the Allies on 4 June 1944. On 6 June 1944, a multinational force of British, American, Canadian and other Allied soldiers landed on the beaches of Normandy in Northern France. These amphibious landings became known as the D-Day landings. In August the same year, Paris was freed from Nazi rule. Soviet troops were advancing rapidly into the German capital of Berlin from the East, while the combined British and American forces moved in from the West. On 30 April 1945, Adolf Hitler committed suicide so that he would not be captured by British, American or Russian troops. On 7 May 1945, Germany’s armies surrendered. The war in Europe was over.

Jack Welch :: essays research papers

Jack Welch was born on November 19, 1935 in Salem, Massachusetts. After graduating high school, he studied at the University of Massuchusetts and received a bachelor's degree in chemical engineering in 1957. He immediately moved to Illiois, where he receive his Master's degree and Ph.D. in chemical engineering. In 1960, Jack started working at General Electric for a starting salary of $10,500. He was very unhappy working for GE due to the low wages and the bureaucracy of management. When Reuben Gutoff, an executive above him, learned that Jack was thinking of leaving GE, he took him out to dinner and convinced him to stay after a four hour conversation. After helping to invent PPO, a new type of plastic, Jack was appointed general manager of a new plastics factory. Soon after, he was placed in charge of the entire plastics division of GE. Jack quickly rose through the ranks of the company when management realized his powerful marketing skills, becoming vice president in 1972, only twelve years from when he started. In 1977, he became senior vice president and two years later, vice-chairman. In 1981, he was chosen to be the company's eighth and youngest CEO. Jack quickly began turning the bloated company around. He told the company's various businesses to be first or second in the market and demanded performance. Over his tenure, 100,000 employees lost their jobs in order to streamline the company. As a result, some people were angered by the layoffs, but it was essential to make the company more efficient. His strong attitude and leadership earned him the nickname "Neutron Jack". In the 1990s, Jack introduced Six Sigma into the company, which intended to increase efficiency and quality of work. The Six Sigma program's goal is to make zero defective products, which is idealistic, but also effective. Over his twenty years as CEO, Welch increased GE's market value from $12 billion to over $280 billion in 2001. The once struggling company was now the biggest corporation in the entire world and also one of the most profitable. The corporation now employs about 350,000 people worldwide. Among his most noble feats was turning the company's 350 businesses into twelve divisions of the company and reducing the management structure from twenty-nine levels to only six.

Linguistics and their realationship to Teaching Essay

Abstract This paper is an attempt to analyze the relationship between linguistics and language teaching. Linguistics is a science and teaching while technical is also an art yet they are closely related to each other in the case of language teaching. The foreign language teachers need to include ‘selection’, ‘grading’ and ‘presentation’ as their main steps. Linguistics plays an important role in the whole process of teaching by helping to facilitate a teacher’s understanding of the workings and systems of the language they teach. Applied Linguistics is really about the melding of these 2 actions. The Relationship between Linguistics and Language Teaching. Linguistics is defined as the scientific study of language. Linguistics is then divided into several branches which study different accepts of its use. Descriptive linguistics, historical and comparative linguistics, which it is based on methodology. Synchronic and Diachronic linguistics, which it is based on the aspect of changes over time. Phonetics, phonology, morphology, syntax and semantics, which is based on a language as a system. Sociolinguistics this is related to or combined with the disciplines of linguistics and sociology. Its interest is in the relationship between language and society. It works to explains why people Use different speech in different social contexts. It’s area of study is the social functions of language to convey social meaning. The social relationships in a community, and the way people signal aspects of their social identity through their language (Jenet Holmes, 2001). Sociolinguistics also is concerned with the interaction of language and settings. (Carol M. Eastman, 1975; 113). The other expert defines it as the study that is concerned with investigating the relationship between language and society with the goal of a better  understanding of the structure of language and of how languages function in communication ( Ronald Wardhaugh, 1986 : 12) Psycholinguistics relates to the combined disciplines of psychology and linguistics. Psychology is defined as the systematic study of human experience and behavior or as the science that studies the behavior of men and other animals. Knight and Hilgert in Abu Ahmadi,(1992). It covers language development. (Lim Kiat Boey). The other definition of psycholinguistics is that it is the study of human language-to-language comprehension, language production, and language acquisition (E. M. Hatch). The research done on the relationship between linguistic theory and language teaching can be traced back to the late 19th century. Its relationship has been discussed and debated for many years and researched extensively. Since this time different research proposed by different scholars has been disputable and found to be largely inconclusive. In the 1960s it was decided that there needed to be a reassessment. The conclusion that was formed went in two two main directions of thought with differing points of view. One viewpoint was that linguistics is not as relevant as it was first thought to be, and its importance was overrated. Such linguists as Lamendella (1969) and Johnson (1967) expressed their disagreement to regard linguistics as the basis of a strategy of learning. Lamendella (1969) thought that it was a mistake to look to transformational grammar or any other theory of linguistic description to provide the theoretical basis for second language pedagogy. What is needed in the field of language teaching are not applied linguists but rather applied psychologists. The other point of view was to recognize that the general contribution of linguistics was important. This came though with a proviso that teaching language was not to be bound to only follow one theory alone. The idea being that different linguistic theories can offer different perspectives on language, and they can all be treated as equivalent resources useful for teaching. Levenson (1979 ) once said, ‘no one school of linguistic analysis has a monopoly of truth in the description of the phenomena of speech†¦traditional school grammar, TG grammar, †¦all these and more can be shown to have their own particular relevance to the language teaching situation. By1960 the United States, reached its peak of the influence of structural linguistics upon language Teaching. Structural linguistics stressed the importance of language as a system and investigates the place that linguistic units such as sounds, words and sentences have within this system. This then associated with behaviorism provided the principal theoretical basis of the audio lingual theory. This then influenced language teaching materials, techniques and the teachers educations. Behaviorism led to theories, which explained how an external event, causes a change in the behavior, without any kind of mental interaction. It also stressed the importance of repetition and practice in learning a second language, this I think is a vital factor in learning a foreign language. If we look at the audio-lingual method, it emphasizes: (1) The teaching of speaking and listening before reading and writing; (2) The use of dialogues and drills; (3) The avoidance of the use of the mother tongue in the classroom. Audio-lingual method regards speaking and listening as the basic skills, this is in line with today’s English teaching situation. The Mentalist Approach In the 1960s Chomsky formulated the mentalist approach. The hypothesis was considered that human behavior is much more complex than animal behavior. Chomsky, felt that we are born with a Language Acquisition Device (LAD), which enables a child to make a hypotheses about the structures of a language in general, and also the structure of the language being learned more importantly. By the end of the sixties’, there were new developments in teaching language starting to occur. The TG theory had a big impact resulting in a change in teaching methods. It was opposed to the empiricist theory, that is, teaching audio linguistics, linguistically structuralism and psychologically behaviorism. TG theory. 1 It stresses mental activity. 2 It postulates that all human beings have an innate ability to learn a language. 3 That it is an inborn instinctual ability and not practice that made human beings obtain the rules of a language and understand and can produce countless numbers of sentences. The Natural Method was successfully used in various language schools in the USA and Europe in the late 19th and the early 20th century. In the post-World War I decades, the direct method was adopted into English language teaching (ELT) this laid a solid intellectual and practical foundation for developing ELT as an autonomous profession. Some linguists, like Diller (1970), openly declared his preference for the cognitive position; while others, like Chastain (1976) and Rivers (1981:25-27) held that the two theories were complementary and served different types of learners or teachers or represented different phases of the language learning process. Applied Linguists brought about the situational approach and the notional/functional method. It is based on a broader framework for the description of language use called communicative competence proposed by Hymes, This brought about the communicative approach to language teaching came into being. In 1970s, a group of scholars including Oller (1970) and Widdowson (1978), were linguists but at also closely in touch with teaching practice. They gave language teaching and language pedagogy the linguistic direction they regarded as necessary. Since they were in touch with language teaching practice and linguistic so had a two-way view of the problem, they placed emphasis on real language and its communication and use. To take Oller’s interest in pragmatics as an example. Oller (1970:507) claimed that pragmatics has implications for language teaching; it defines the goal of teaching a language as prompting the students not merely to manipulate meaningless sound sequences, but to send and receive messages in the language. The students in China start English when they are in primary school. In the past, more attention was paid to the grammar, the result was very disappointing: Now the emphases is on speaking and listening. The audio-lingual method is now used in the classroom. In China, more people need to learn English in order to have the ability to communicate with foreigners. In this case, speaking and listening is much more important than being able to read and write. They are not expected to have a high level of English and their aim is simple, they need to communicate with a foreigner so they can understand their words and express themselves well. This is based on simple daily conversation. A market sale and business or being able to work in the tourism industries. Basic conversation and understanding can be very helpful in everyday conversation exchanges. The Audio-lingual method stressed the repetition and it theorizes that a language is learnt through the formation of habits. To speak English fluently, without constant practice, is impossible. So in our English teaching, we must help our students speak and listen well. Expressing ourselves properly is not always an easy thing, especially if it’s an emotionally charged topic. Even an English major may sometimes find it problematic to express exactly what they mean so it is understood by the other person in a way that is understood by all. When I go to Cambodia I find the generally that the population though not taught English in school has good English conversation capacity. They may not read or write but I feel if they had the opportunity to learn now they have grasped the basic language that they would with more ease. There is a need for them to talk and sell to foreigners so they have had a need and incentive to learn and the fact that their using it every day also helps. Though there are of course talented students I find in Thailand the communication level is not good as a lot of emphases is but on reading, writing and grammar, that many times, is not really understood or comprehended. Thai students learn form primary but they do not always have a reason to speak out of the classroom. One lesson a week in speaking and 3 of grammar I find makes the students scared to use the language. I teach with Thailand teachers and due to a some general pronunciation problems the students are confused about the sounds of the words and how to string them together. Confidence helps a lot just talking even if it is wrong. I always attempt to inspire confidence as I feel it is very important for speech. In my opinion, linguistics and language teaching relationship is a dual one. There are some theories of linguistics that can be applied to language teaching, i. e.  linguistics guides in development of language teaching theory. On the other hand, a language teaching theory expresses or implies answers to questions about the nature of language. It is necessary for a language teacher has some knowledge about, the systems of languages. A teacher should understand how the language works and expresses meaning and the structures that are used in the language being taught. A teacher needs to know how to make the phonic sounds and the mechanics to produce these sounds. This helps with pronunciation problems that students will encounter. By studying linguistics a teacher will have a deeper insight into the nature of language and the language the student speaks as they’re first language. If we agree that the use of a language is a matter of habits and practice, then a teacher needs to implant the habit of using it for communication until it becomes second nature. Conclusion Linguistic theory is continually developing and teaching theories are constantly changing as is the language itself. This alone demands a permanent study of languages and the relationships between linguistic theory and language teaching methods. There are many techniques and theories but no one concept or technique can take in the Different needs student may have and the differing ways people learn. This is a science in its self. There can be many differences in understanding between the L1 and L2 language from different cultural understandings and different sounds that may be new to the learner. There are many ways a culture will express its self along with idiosyncrasies and local knowledge of the everyday life in the culture. They say when you understand humor you start to know a language. If one could take every student as an individual and teach them the best way they learnt one would be assured of good results. Knowing the basic individual attributes the child had can enable to teacher to create classes designed for their individual needs. This is a luxury that tutors can give their students but in the classroom one dose not have so much control. A practical framework designed to suit the most students and the context that is the most appropriate. The Relationship of Linguistic Materials for the Second Language Teacher. Because of political, economic and also technical changes, English has become widely taught as an official business language worldwide, also as a second language to immigrants in English-speaking countries to gain entry and work, and as a foreign language in many non-English-speaking countries. This is also largely due to the computer so there is a universal language for coding and business. There are many theories on different ways to teach and different scholarly thoughts on the best process. I feel that this depends on the type of English you are teaching. Since there are many different needs a student may have. In China the emphases is on communication with foreigners on a daily basis like selling them something in a market or doing business. In other countries such as Thailand the emphases is put on Grammar and writing and reading and only a small part into communication. So while there are still many theories on the best way to teach I feel in my knowledge so far that it is best to learn as many ways as possible and how they work in the different environments. Applied Linguistics is really about the melding of these two actions but not the scope of this essay. One of the most fantastic Linguistic help I think the corpus is one of the best ways to get relevant vocabulary for your students. This is helpful for Syllabus and curriculum planning and for all areas of language teaching. References Chastain, K. (1976). Developing Second-Language Skills: Theory to Practice. Chicago: Rand McNally. Diller, K. C. (1970). ‘Linguistic theories of language acquisition’ in Hester 1970:1-32. Johnson, M. (1967). Definitions and models in curriculum theory. Educational Theory, 17:127-40. Lamendella, J. T. (1969). On the irrelevance of transformational grammar to second language pedagogy. Language Learning, 19:255-70. Levenson, E. A. (1979). Second language lexical acquisition: issues and problems. Interlanguage Studies Bulletin, 4:147-60. Oller, J. W. (1970). Transformational theory and pragmatics. Modern Language Journal, 54:504-507. Rivers, W. M. (1981). Teaching Foreign-Language Skills. Second edition. Chicago and London: University of Chicago Press. Widdowson, H. G.. (1978). Teaching Language as Communication. Oxford: Oxford University Press. .†? Zeki Hamawand, Z. Morphology in English: Word formation in cognitive grammar. continuum. Publishing. ( Zeki Hamawand, Z. (2011).

Bajaj Project Report

A REPORT ON â€Å"Study of Marketing Research On Bajaj Bike† A detailed study done in Bajaj Auto Ltd. Under the guidance of Dr. N. MAHESH A Project Report On â€Å"Study of Marketing Research On Bajaj Bike† A detailed study done in Bajaj Auto Ltd. Submitted in partial fulfillment of the requirement for award of degree of Master of Management Studies (MMS) under university of Mumbai. Submitted By Mr. Sagar Dhoble Roll No: 3003 Batch: 2010-2012 Under the guidance of Dr. N. Mahesh A. C. Patil College of Engineering, Management Studies and Research, Sector 4, Plot 17, Kharghar, Navi Mumbai – 410210 Contact No: 022-2774 5722 / 2786 3644 Fax: 91-22-2774 5732 E-mail: [email  protected] org Web Site: http://www. acpce. org College Certificate This is to certify that Mr. Sagar Dhoble student of final year of Master of Management Studies has prepared a project titled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd. as a partial fulfillment of MMS degree for the academic year 2010-2012, University of Mumbai. Dr. N. Mahesh Dr. D. G. Borse (Head of Department) (Director) Guide Certificate This is to certify that this project entitled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd. is based on an original work study conducted by Mr. Sagar Dhoble under my guidance. This has not formed a basis for the award of any Degree or Diploma by this university or any other university. Place: Date: Dr. N. Mahesh (Head of Department) Preface In today’s competitive world the practical study forms an important part in each and every professional course. MBA  is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of project. The Summer Training Project is one of the important parts of the curriculum and each and every student has to work for the project. The summer project enables the students to know more about the application of theoretical knowledge. The current situation of the market is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyze the data, and prepare the grand project. This project is on the Study of Consumer Buying Behaviour at Time to Purchase Bajaj Bike. I have analyzed the industry very deeply and carefully project. One can know about the current scenario of the Indian Two wheeler industry in India. This project enables the reader to have a look at the position of the Two Wheeler companies of the country. Acknowledgement I wish to take this opportunity to express my deep sense of gratitude to Dr. D. G. Borse, Director, ACPCE, MS & R for his invaluable guidance in this endeavor. He has been a constant source of inspiration and I sincerely thank him for his suggestions and help to prepare this project. I express my sincere thanks to Dr. N. Mahesh, HOD, ACPCE, MS & R for his valuable suggestions and for assisting me in the data compilation and analysis which helped me a lot in fine tuning my report. I would like to express my gratitude to all those who gave me the opportunity to complete my internship at Bajaj Auto Ltd. I am deeply indebted to my supervisor Mr. Tushar Pawar, Senior Analyst, (Bajaj Auto Ltd. my corporate guide, for his kind help and support and his valuable guidance throughout my project. I am thankful to his for providing me with necessary insights and helping me out at every single step. Finally, I would like to thank my family members and friends for their Co-operation, advice and encouragement during the long and arduous task of carrying out the project and prepari ng this project. Sagar Dhoble Declaration I hereby declare that the project entitled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd has been prepared by me under the guidance of Dr. N. Mahesh, HOD, ACPCE, MS & R, in partial fulfillment of the requirement for the award of the degree of masters of management. I also hereby declare that this project report is the result of my own efforts and has not been submitted at any time to any other university or institute for the award of any degree or diploma. Place: Date: Sagar Dhoble Executive Summary The present is the era of  customers. Customers are more knowledgeable than ever before & because the customer is more knowledgeable companies must be faster, more agile  and more creative  than  few years  ago. So companies should strive to enhance customer satisfaction through knowing their expectations regarding products. It can be concluded on the basis that market research must be used to find out whether customer’s expectation are being met by current products or services. Consumer perception is based on the images consumers have of the organization and its products, this can be based on value for money, product quality, fashion and products reliability. This is anticipating future trends and forecasting for future sales. This is vital to any organization if they wish to keep their entire current market share and  develop more. Generating income or profit principle  clearly states  that  the  need  of  the organization  is  to be  profitable  enough  to  generate  income  or  growth  and  satisfying  the customer is a big part of companies  plans  they also need to take into account their own needs. For making satisfactory progress an organization need to make sure that their product is developing along with the market, if a product is developing well , then income should increase, if not then the marketing strategy should be revised. An organization should always know what is happening within their designated market, if it is changing, saturation, technological advances, slowing down or rapidly growing, being up to date on this is essential for companies to survive. There are also certain external factors that a company should be very aware of such as P. E. S. T factors i. e (political, environmental, social and technological) and S. W. O. T i. e. (strength, weakness, opportunity, and threat). A business must  take into account all these constraints when Designing and introducing a marketing strategy. It can be concluded that an organization must treat customers as a king  in the market and provide them essential, satisfied and quality products and then the consumer buying activity will increase and subsequently sales will increase. Index Organization certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ I College certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. II Guide certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. III Preface†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ IV Acknowledgment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. V Declaration †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ VI Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. VII Chapter1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 1. 1 Title of the Project†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 1. 2 Overview of Automobile Industry†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 1. 3 About Bajaj†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 1. 4 Problem Definition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 1. 5 Scope of Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 1. 6 Objectives of Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 1. 7 Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 Chapter2. Review of Literature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Chapter3. Research Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 30 3. 1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 3. 2 Research Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 31 3. 3 Sources of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 32 3. 4 Data Collection Method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33 3. 5 Sampling Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 34 Chapter4. Data analysis and Interpretation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 35 Chapter5. Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 45 Chapter6. Conclusion and Suggestions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 46 Chapter7. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦.. 48 7. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 7. 2 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 50 CHAPTER – 1 Introduction:- 1. 1 Title of the project:- Title of the project is â€Å"Study of Marketing Research On Bajaj Bike† 1. 2 Overview of Automobile Industry:- The History of the automobile actually began about 4,000 years ago when the first wheel was used for transportation in India. Several Italians recorded designs for wind-driven vehicles. The first was  Guido da Vigevano in 1335. It was a windmill-type drive to gears and thus to wheels. Vaturio designed a similar vehicle that was also never built. Later Leonardo da Vinci designed clockwork-driven tricycle with tiller steering and a differential mechanism between the rear wheels. In the early 15th  century, the Portuguese arrived in China and the interaction of two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By the 1600s, small steam-powered engine models were developed, but it was another century before a full-sized engine-powered vehicle was created. A Catholic priest named Father Ferdinan Verbiest is credited to have built a steam-powered vehicle for the Chinese Emperor Chien Lung in about 1678. There is no information about the vehicle, only the event. Since James Watt didn’t invent the steam engine until 1705, we can guess that this was possibly a model vehicle powered by a mechanism like Hero’s steam engine-a-spinning wheel with jets on the periphery. Although by the mid-15th  century the idea of a self-propelled vehicle had been put into practice with the development of experimental vehicles powered by means of springs, clockworks, and the wind, Nicolas-Joseph Cugnot of France is considered to have built the first true automobile in 1769. Designed by Cugnot and constructed by M. Brezin, it is also the first vehicle to move under its own power for which there is a record. Cugnot’s three-wheeled steam-powered vehicle carried four persons and was meant to move artillery pieces. It had a top speed of a little more than 3. 2 km/h (2 mph) and had to stop every 20 minutes to build up a fresh steam. Evans was the first American who obtained a patent for â€Å"a self-propelled carriage. † He, in fact, attempted to create a two-in-one combination of a steam wagon and a flat-bottomed boat, which didn’t receive any attention in those days. During the 1830’s, the steam vehicle had made great advances. But stiff competition from railway companies and crude legislations in Britain forced the poor steam vehicle gradually out of use on roads. Carl Benz and Gottlieb Daimler, both Germans, share the credit of changing the transport habits of the world, for their efforts laid the foundation of the great motor industry, as we know it today. First, Carl Benz invented the petrol engine in 1885 and a year later Daimler made a car driven by motor of his own design and the rest is history. Daimler’s engine proved to be a great success mainly because of its less weight that could deliver 1000rpm and needed only very small and light vehicles to carry them. France too had joined the motoring scenario by 1890 when two Frenchmen Panhard and Levassor began producing vehicles powered by Daimler engine, and Daimler himself, possessed by the automobile spirit, went on adding new features to his engine. He built the first V-Twin engine with a glowing platinum tube to explode the cylinder gas-the very earliest form of sparking plug. Charles Duryea built a motor carriage in America with petrol engine in 1892, followed by Elwood Haynes in 1894, thus paving the way for motorcars in that country. For many years after the introduction of automobiles, three kinds of power sources were in common use: steam engines, gasoline or petrol engines, and electric motors. In 1900, over 2,300 automobiles were registered in New York, Boston, Massachusetts, and Chicago. Of these, 1,170 were steam cars, 800 were electric cars, and only 400 were gasoline cars. In ten years from the invention of the petrol engine, the motorcar had evolved itself into amazing designs and shapes. By 1898, there were 50 automobile-manufacturing companies in the United States, a number that rose to 241 by 1908. In that year, Henry Ford revolutionized the manufacture of automobiles  with his assembly- line style of production and brought out the Model T, a car that was inexpensive, versatile, and easy to maintain. Herbert Austin and William Morris, two different carmakers, introduced mass production methods of assembly in the UK, thus paving the way for a revolution in the automobile industry. Austin Seven was the world’s first practical four-seater ‘baby car’ which brought the pleasures of motoring to many thousands of people who could not buy a larger, more expensive car. Even the ‘bull-nose’ Morris with front mounted engine became the well-loved model and one of the most popular cars in the 1920s. Automobile manufacturers in the 1930s and 1940s refined and improved on the principles of Ford and other pioneers. Cars were generally large, and many were still extremely expensive and luxurious; many of the most collectible cars date from this time. The increased affluence of the United States after World War II led to the development of large, petrol-consuming vehicles, while most companies in Europe made smaller, more fuel-efficient cars. Indian Automobile – History India is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. The Indian two-wheeler industry made a small beginning in the early 50s when  Automobile Products of India (API)  started manufacturing scooters in the country. Until 1958, API and Enfield were the sole producers. In  1948, Bajaj Auto  began trading in imported  Vespa scooters and three-wheelers. Finally,  in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio  of Italy. The agreement expired in 1971. In the initial stages, the scooter segment was dominated by API, it was later  overtaken by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from  Bajaj Auto being as high as 12 years. The motorcycles segment was no different, with only three manufacturers viz  Enfield, Ideal Jawa and Escorts. While Enfield bullet  was a four-stroke bike, Jawa and the Rajdoot were two-stroke bikes. The motorcycle segment was initially dominated by  Enfield 350cc bikes and Escorts 175cc bike. The two-wheeler market was  opened to foreign competition  in themid-80s. And then market leaders – Escorts and Enfield – were caught unaware by the onslaught of the 100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda  Ã¢â‚¬â€œ then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda  brought in the first two-stroke and  four-stroke engine  motorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years. The industry had a smooth ride in  the 50s, 60s and 70s  when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1. 9mn vehicles in 1990. The entry of Kinetic Honda in mid-eighties with a variometric scooter helped in providing ease of use to the scooter owners. In 1990, the entire  automobile industry saw  a  drastic fall  in demand. This resulted in a  decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0. mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either reporting losses or a fall in profits. India is one of the very few countries manufacturing three-wheelers  in the world. It is the world's largest manufacturer and seller of three-wheelers. Bajaj Auto commands a monopoly  in the domestic market with a  market share of above 80%, the  rest is shared by Bajaj Tempo, Greaves Ltd and Scooters India. The total number of registered two-wheelers and three wheelers on road in India, as on March 31, 1998 was 27. 9mn and 1. 7mn respectively. The two wheeler population has almost doubled in 1996 from a base of 12. 6mn in 1990. 1. 3 About Bajaj:- The  Bajaj Group  came into existence  in 1926, during the turmoil and the heady euphoria of India’s freedom struggle. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the company today, are often traced back to its birth during those long days of relentless devotion to a common cause. Kamalnayan Bajaj, the eldest  son of Jamnalal Bajaj, at the age of 27,  he took over the reins of business  in 1942. Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947 and then after he was able to give his full attention to the business. Kamalnayan Bajaj  not only consolidated the group, but also diversified into various manufacturing activities, elevating the group to the status it enjoys till this day. At present  Chairman and Managing Director of the group, is Rahul Bajaj,  took charge of the business  since 1965  and is recognized as one of the most outstanding business leaders in India. As dynamic and ambitious as his illustrious predecessors, he has been recognized for his achievement at various national and international forums. Bajaj  is currently  India’s Largest Two and Three Wheeler manufacturer  and one of the biggest in the world. Under Rahul Bajaj’s  leadership, the turnover of the Bajaj Auto the flagship company has gone up from  Rs. 72 million to Rs. 46. 16 billion (USD 936 million),  its product portfolio has expanded from one to and the brand has found a global market. He is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. . 4 Problem Definition:- There are many companies manufacturing motorcycles into the market, at the same time as there are many companies manufacturing motorcycles, idea about thinking of customer on whether, what, how, and for whom to purchase the motorcycle. Therefore, research is required to measure present consumer buying behavior at the purchase of Bajaj bike. So the researcher problem is to identify what are the criteria that prospective customer takes into consideration before buying the motorcycles. 1. 5 Scope of Study:- The study on Marketing Research would help us:- To know about his product potential in the market vis-a-vis the total product; * New Products; * Various brands; * Pricing; * Market Structures and selection of product strategy, etc. * To get feedback from customer. * Company also wants the suggestion for improvement from users of Bajaj Vehicles. 1. 6 Objectives of Study:- â€Å"Study of Marketing Research Regarding Two Wheeler (Automobiles Industry)† * The demographics of who is buying the product at the present compared to the demographics of people buying competitors’ products. Satisfaction of customers and potential customers with the products they are buying. * Attitudes of customers and potential customers towards the value for money of the products from different suppliers. * Features about the product that customers would like to see improved. * The awareness amongst potential customers of product. * Factors that would prompt potential customers to buy from the company. 1. 7 Limitations:- * The market survey was limited to area of Pune city. * Time Constraint. * In such cases respondents were not able to give all information was taken. We can’t meet each and every user because of human limitations and other problems so we select some sample. CHAPTER – 2 Review of Literature:- As noted by NMCC (2006), competitiveness of manufacturing sector is a very broad multi-dimensional concept that embraces numerous aspects such as price, quality, productivity, efficiency and macro-economic environment. There are numerous studies on auto industry in India, published by industry associations, consultancy organizations, research bodies and peer-reviewed journals. In this section, various studies on the Indian auto industry are evie wed, under different heads pertaining to global comparisons, fiscal and trade policies and evolution of the Indian auto industry and other aspects. Global Comparisons The Investment Information and Credit Rating Agency of India (ICRA, 2003) studies the competitiveness of the Indian auto industry, by global comparisons of macro environment, policies and cost structure. This has a detailed account on the evolution of the global auto industry. The United States was the first major player from 1900 to 1960, after which Japan took its place as the cost-efficient leader. Cost efficiency being the only real means in as mature an industry as automobiles to retain or improve market share, global auto manufacturers have been sourcing from the developing countries. India and China have emerged as favourite destinations for the first-tier OEMs since late 1980s. There are only a few dominant Indian OEMs, while the number of OEMs is very large in China (122 car manufacturers and 120 motorcycle manufacturers). ICRA (2004) analyses the implications of the India-ASEAN5 Free Trade Agreements for the Indian automotive industry. ASEAN economies are globally more integrated than India. The current size of Indian and ASEAN market for automobiles is more or less the same but the Indian market has a larger growth potential than the ASEAN market due to the low level of penetration. The labour cost is low in India but the stringent labour regulations erode this advantage. The level of infrastructure is better in India than Indonesia and the Philippines but worse than that in other ASEAN countries. The financial and banking sector is better in India than in the ASEAN countries. The study notes that there is a huge excess capacity in ASEAN countries, in comparison with that in India, which will help them to tackle the excess demand that may arise in future. The study finds a 20-30 per cent cost disadvantage for Indian companies on account of taxation and infrastructure and 5-20 per cent labour cost advantage over comparable ASEAN-member-based companies. Similar findings are noted in a study by the Automotive Component Manufacturers Association of India (ACMA, 2004), particularly in comparison with Thailand. Policy Environment and Evolution of Indian Auto Industry In this section, studies on the policy environment pertaining to the Indian auto industry and its evolution over the years have been reviewed. Pingle (2000) reviews the policy framework of India’s automobile industry and its impact on its growth. While the ties between bureaucrats and the managers of state-owned enterprises played a positive role especially since the late 1980s, ties between politicians and industrialists and between politicians and labour leaders have impeded the growth. The first phase of 1940s and 1950s was characterised by socialist ideology and vested interests, resulting in protection to the domestic auto industry and entry barriers for foreign firms. There was a good relationship between politicians and industrialists in this phase, but bureaucrats played little role. Development of ancillaries segment as recommended by the L. K. Jha Committee report in 1960 was a major event that took place towards the end of this phase. During the second phase of rules, regulations and politics, many political developments and economic problems affected the auto industry, especially passenger cars segment, in the 1960s and 1970s. Though politicians picked winners and losers mainly by licensing production, this situation changed with oil crises and other related political and macro-economic constraints. The third phase starting in the early 1980s was characterised by delicensing, liberalization and opening up of FDI in the auto sector. These policies resulted in the establishment of new LCV manufacturers (for example, Swaraj Mazda, DCM Toyota) and passenger car manufacturers. 7 All these developments led to structural changes in the Indian auto industry. Pingle argues that state intervention and ownership need not imply poor results and performance, as demonstrated by Maruti Udyog Limited (MUL). Further, the noncontractual relations between bureaucrats and MUL dictated most of the policies in the 1980s, which were biased towards passenger cars and MUL in particular. However, D’Costa (2002) argues that MUL’s success is not particularly attributable to the support from bureaucrats. Rather, any firm that is as good as MUL in terms of scale economies, first-comer advantage, affordability, product novelty, consumer choice, financing schemes and extensive servicing networks would have performed as well, even in the absence of bureaucratic support. D’Costa has other criticisms about Pingle (2000) The major shortcoming of Pingle’s study is that it ignores the issues related to sectors pecific technologies and regional differences across the country. In August 2006, a Draft of Automotive Mission Plan Statement prepared in consultation with the industry was released by the Ministry of Heavy Industries and Public Enterprises. This was finally released as a report in December 2006. This document draws an action plan to take the turnover of the automotive industry in India to US$145 billion by 2016, accounting for more than 10 per cent of the GDP and providing additional employment to 25 million people, by 2016. A special emphasis is laid on small cars, MUVs, two-wheelers and auto-components. Measures suggested include setting up of a National Auto Institute, streamlining government/educational/research institutions to the needs of the auto industry, upgrading infrastructure, considering changes in duty structure and fiscal incentives for R;D. Similarly, NMCC (2006), which lays down a national strategy for manufacturing, recognises the importance of the Indian automobile and auto-component industry, particularly the latter, as a competitive knowledge-based industry with immense employment generation potential. The policy recommendations of this study include VAT implementation, lower indirect taxes, power reforms, tax benefits linked to export earnings, duty-cut for raw material imports, R;D incentives for a longer period, establishment of auto parks, benefits for export-seeking investments, human resources development and modernisation fund for new investments in auto clusters. Industry players have been advised to improve their operational performance, determine their strategic posture as one among those identified in the study, improve capabilities in line with their posture and invest very rapidly in a planned manner. ACMA needs to promote India as a brand, enable sourcing from India by global customers and promote the quality and productivity efforts of the autocomponent firms in India. ACMA (2006) notes that India’s joining the WP (Working Party) 29: 1998 Agreement for global harmonisation of automotive standards, coupled with the funding of National Automotive Testing and Research Infrastructure Project (NATRIP) by the Government of India, has increased prospects of the Indian auto industry rising up to global standards in the near future, in all aspects. Narayanan (2004) analyses the determinants of growth of Indian automobile firms during three different policy regimes, namely, licensing (1980-81 to 1984-85), deregulation (1985-86 to 1990-91) and liberalisation (1991-92 to 1995-96). Unlike the prediction by Narayanan (1998), this study finds that vertical integration is detrimental for growth in a liberalised regime as it potentially limits diversification. Narayanan (2006) also finds that vertical integration plays a positive role in a regulated regime, while it is not conducive for export competitiveness in a liberal regime. CHAPTER – 3 Research Methodology:- . 1 Introduction:- Marketing research is the function which links the consumer, customer and public to the marketers through information used to identify and define marketing, opportunities and problems, generates refine marketing action; monitor marketing performance and improve understanding of marketing as a process. Marketing research specifies the information requ ired to address these issues; designs the method for collection information manages and implements the data collection process; analysis the results and communication the findings and their implication. Research definition:- Research is careful inquiry or examination to discover new information and relationship and to expand and to verify exiting knowledge† Research always starts with questions or a problem. Its purpose is to find answer to questions through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studies. 3. 2 Research Design:- â€Å"Research design is the plan, structure and strategy of investigation conceived so as to obtain answer to research question and to control variance. † From definition it is evident that research design is one or ess a blueprint of research. At the outset may be noted that there are several ways of studying and tackling a problem. There is no s ignal perfect design. The research design can be classified in to true broad categories: (A) Exploratory (B) Descriptive (C) Casual Exploratory research is focus on the discovery of ideas. Exploratory research is carried out to define problems and developed hypothesis to test later. An exploratory study is generally based on the secondary data that are reading available. It does not have to change his focus of direction, depending on the availability of new ideas and relationship among variables. Descriptive studies are undertaken in many circumstances. Descriptive studies can be complex, determining a high degree of scientific skill on the part of the researcher. Casual research helps in determined cause and effect relationship. Between two or more variables. The present study seeks to find out the consumers attitude towards buying of bike. The study also aims at findings out the drawbacks of the marketing set up of BAJAJ AUTO LTD. So this makes the study a descriptive one. 3. 3 Sources of Data:- The sources of data collection methods are as follows. a) Primary data:- Primary data i. e. ollected for the first time. It is fresh and originally collected by the surveyor. I will used only primary data in calculating the study and collect the data. b) Secondary data:- Secondary data are those data which are already collected by someone for some purpose and are available for the present study; secondary data are already collected by the company‘s records and other libraryâ⠂¬Ëœs books. When the secondary data are sufficient, the researcher has to be satisfied with the primary sources of data. Secondary data can be used as bases for comparison with primary data have been collected by questionnaire. . 4 Data Collection Method:- While making an analysis,  Primary data  represents a true and correct picture of subject to be studied as  compared to the secondary data, which is second hand ; has become obsolete. So to know about the current situation of the market and actual facts, collection and analysis of primary data is of significance. We have presented the â€Å"Research findings on the basis of Primary Data†Ã‚  collected through a  survey  conducted with the help of questionnaires of customers of Pune City. The questionnaire contains three types of questions. * Open-ended question:- It is helpful in knowing what is uppermost in the mind of the respondents. It gives complete freedom to the respondent. * Dichotomous questions:- It has only two answers in form ‘yes’ or ‘no’, ‘true’ or ‘false’, ‘use’ or ‘do not use’. So the respondent is offered two or more choice. * Multiple-choice question:- In this, the respondent is offered two or more choice. 3. 5 Sampling Plan:- Sampling is a process of obtaining the information about the entire population by examine a part of it . The effectiveness of the research depends on the sample size selected for the survey purpose. A) Sample Site:- The survey was conducted in PUNE CITY. (B)Sampling Unit:- It means â€Å"Who is to be surveyed†. Here target population is decided and it is who are interested to purchase â€Å"Bike† and sampling frame is developed so that everyone in the target population has known chance of being sampled. So the s urvey is conducted particularly in Pune City. (C)Sample size:- We collect several sample for both Market Research. Total 134 outlets were surveyed for both project. * 82 outlets were surveyed for the project of Service Satisfaction of customers from â€Å"Automotive Mfrs†Ã‚  after purchasing Vehicle. 52 outlets were surveyed for the project of Customer Perception for Purchasing Vehicle. CHAPTER – 4 Data analysis and Interpretation:- We Collect Data of 82 Vehicles for Market Research of Bajaj Dealer Service. Q. 1)From where Customer Purchase Vehicle? Q. 2)Where you service your vehicle? Q. 3)Time taken at service station to understand vehicle problem is Appropriate? Q. 4)Have they understand service problem properly? Q. 5)Have customer get Expense Detail of service in advance? Q. 6)After Competion of Service have they give Information about what they do in Service? Q. 7)Behaviors of Automotive’s staff is proper or not? Q. 8) Given Problem is Solved by the Engineers or Not? Q. 9) Have you got Delivery of vehicle in time after giving it in Service? Q. 10) The customer Satisfied with Service or Not? CHAPTER – 5 Findings:- * We conduct 82 sample for know the customer service satisfaction of â€Å"Automotive Mfrs Pvt Ltd†. * From this 82 sample, 49 samples are of Automotive, 24 sample of Rajashri ; 9 other Bajaj’s dealer in Pune. * 71% Customer are satisfied with Automotives service ; 29% are not satisfied due to some reasons. Automotive save the time of customer by taking lesser time while they come for servicing their vehicle. And also engineer understand customers problem properly. * Automotive gives expense detail advance so most of customer are satisfied with the expense detail. * Service satisfaction of automotive customer is higher than other dealer’s service. * If some customer make service on both Rajashri and Automotive then the customer prefer Automotive more because Automotive give qualitative service so that customer satisfaction from Automotive is higher. CHAPTER – 6 Conclusion and Suggestions:- The Suggestions  that are given by  Customers and we give suggestions as a market researcher for Improving in a service. Because after selling of a vehicle customer may has some of the problem and customer come for solve their problem through service and company should try to give proper service to satisfy customer by solving their problem. The suggestions are as followed: * Company should take  less time  for service the vehicle. * Company takes Higher Charges for Pay Service. This should be reducing. * Company should  facilitate a Scheme  for servicing Old Vehicles  so that all the customer service their vehicle at company’s service station. Dealers should improve  staff behavior. Some time it create trouble for customers. * Price of spare parts  should be  lesser  than market price. * Some time Vehicles problem is not solved so company try to concentrate on solving a problem and also see that this type of problem should not arise in future. * Sometimes they only  wash the vehicles. This should not happen in future otherwise company can loose the customer. * All parts  should be available at service station. Because sometime customer face the problem that parts are not available. Only one person should take the responsibility  to check * the vehicles problem and also to solve the problem. CHAPTER – 7 References:- 7. 1 Bibliography:- a) Kotler, Philip 2002,PHI(I)P. ltd, Marketing management b) Kothari, C. R. 2001,Himayalayan Publications, Research Methodology Magazines and News papers:- a) Auto car India b) Business Today c) Business World d) Business India e) Economic Times f) The Hindu g) India Today Websites Visited:- http://xkmph. com/discuss/index. php? topic=2298. 0 http://allprojectreports. com/index. htm http://pakistanmba. jimdo. com/free-marketing-projects-2/ ttp://www. skirec. com/ http://findpdf. net/ebooks/books-about-case-study-about-marketing-strategy-Bajaj-Auto-case-study-about-marketing-channels-free-d ownload. html http://nisearch. com/bajaj-auto/1/ http://tejas-iimb. org/articles/21. php http://www. stuffspec. com/publicfiles/Summer_Internship_Project_Report_In_Ms_Word_Format. html http://wwww. justdial. com/srch/all_indiasrch/all_india. php http://hbr. org/product/bajaj-auto-ltd-portuguese-version/an/508P02-PDF-POR http://stocktraderschat. com/search/two-wheeler-automotive-product-manufacture/1/ http://www. fundinguniverse. om/company-histories/Bajaj-Auto-Limited-Company-History. html http://www. scribd. com/doc/50035324/Study-on-Consumer-Buying-Behaviour-amp-Satisfaction-Level-of-Two-Wheeler-With-Refrence-to-Bajaj-Auto-Ltd 7. 2 Appendix:- Questionnaire Q. 1. How many brand of two-wheeler do you know? MO`BIKE SCOOTER Hero Honda LML Bajaj Auto Honda Suzuki Bajaj Auto TVS Kinetic Engineering Enfield Yahama Cosmo Blaster LML Q. 2. Which type of two wheeler you prefer most? (a) Motor Bike (b) Scooter (c) Moped / Scooties Q. 3. which attributes do you like most in your two-wheeler? Rates the Various factors you consider most? (1-6, 1 is most important) (1. ) Luggage space (2. ) Fuel Efficiency (3. ) Pick up (4. ) Resale value (5. ) Driving comfort (6. ) Out look Q. 4. what is your source of finance? (a) Bank Loan (b) Finance Company (c) Self financing (d) Any Other Q. what are the external factors that influence you about purchasing Bike? (a) Print media (b) Electronic media (c) Exhibition (d) Trade shows (e) Brand image Q. 6 which brand right now you are having? (a) Hero Honda (b) Bajaj Auto (c) TVS (d) Suzuki (e) Yamaha (f ) LML Q. 7. Should Company go for innovation in context to development of new Bike? (a) Yes (b) No Q. 8. While going for the development of new bike which point the company Should keep in mind (a) Acceptability of customer (b) Scale of economic c) Comfort (d) Design (e) Others Q . 9 According to you which company`s model you like most and Why- (A) Bajaj Caliber (b) TVS Victor (c) Honda Activa (d) Yahama Libero (e) Hero Honda Ambition Q. 10. Please give suggestions to improve your present brand. __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ CUSTOMER PERSONAL INFORMATION A. Name:-___________________________________________ B. Address:-___________________________________________ C. phone no:-__________________________________________ D. Age (in year):- 18 to 20[]21 to 25[ ] 26 to 30[]31 to 35[ ] 36 to 40[]41 ; above[ ] E. Occupation:- Services[]Businessman[] Students[]Professional[] Others[] F. monthly income:- 5000 [ ] 5000-10,000[] 10,000-15,000 [ ] 15,000-20,000[] 20,000 Above [ ] Sing. ___________________ Date. ___________________

Phillisophical Analisys

Phillisophical Analisys Nicolo Machiavelli: Basic nature of man- believes it is better to be feared then loved. He believed that we should be avoid being hated. People more quickly forget the death of their father, than the loss of their inheritance.Purpose and aim of state- believes virtues can lead to ones construction, whereas some vices allow one to strive. Virtues, which we commonly praise in people, might lead to their downfall.Structures used to implement the state- believe best to have a reputation of being generous, if generosity is done in secret. Believes those two types of principal government's monarchies and republics.Use in role of law- he became an important diplomat when the Medici family regained power in 1512.Moral or Philosophical Ends To Be Achieved- he developed writings of plays that were historical, political philosophy, and even plays. In the end he ultimately gained favor with the Medici family.David Hume's statements on ethics foreshadowed tho...His greatest work is the prince wri tten in 1513 published after his death in 1532. Its main theme was that princes should retain absolute control over their territories. His work wasn't taken well and soon condemned by the pope.John Locke: Basic Nature of Man- man convinces others that a plot of land is his he combines his labor with his plot and this became property.Purpose and Aim of the State- awareness and reality Structure Used to Implement the State-Locke believes that we can only think about non-mental entities by being aware of mental entities that represent them. In building this relationship he wrote that we must controlled our belief forming capabilities and is our duty to do so.Use in role of law- Locke's second Treatise of Government a defining work in the soon to merge American Government, was based on Locke's concept of natural law.Moral or Philosophical Ends To Be Achieved- The hinge of the work was the concept of private property.Thomas Hobbes: Basic Nature of Man- Hobbes argues that in the absence o f social condition every action we perform no mater how charitable or benevolent, it is done for reasons which are self-serving. Says that people are poor, nasty, brutish, and short at best.Purpose and aim of the state- by the beginning of his residence in Paris 1640 Hobbes had matured the plan for his own philosophical work. It was to consist of three treatises, dealing respectively with matter or body, with human nature, and with society.Structure used to implement the state- Hobbes draws on the language of the natural law tradition of morality.Use in role of law- Hobbes studied the law of heresy and wrote a short treatise on the subject providing that there was no court that he could be judged. Argues that monarchy is the best type of government cause a monarch's interests are the same as the people.Moral or Philosophical Ends To Be Achieved- Sovereign can not be unjust or injure any subject; the sovereign can not be put to death; subject owe him sole loyalty; subjects can not be freed from their obligation; dissenters must consent with the majority in declaring a sovereign; the right to censor doctrines repugnant to peace; legislative power of prescribing rules; judicial power of deciding all controversies; make war and peace with other nations; choose counselors; power of reward and punishment; power of all civil appointments including the militia.Jean-Jacques Rousseau- Basic Nature of Man- said that man is essentially good, a noble savage when in state of nature, and that good people are made unhappy and crupted by their experiences in society. Purpose and Aim of State- he argued that the goal of government should be to secure freedom, equality, and justice for all within the state, regardless of the will of majority. Structure used to implement the State- Rousseau's political philosophy is that politics and morality should not be seperated. When a state fails in a moral fashion, it ceases to function in the proper manor in ceases to exert genuine author ity over the individual. The second most important principal is freedom, which the state is created to preserve.Use in role of law- argued that the advancement of art and science had not been beneficial to mankind. He proposed that the progress of knowledge had made governments more powerful, and crushed individual liberty. He concluded that material progress had actually undermined the possibility of sincere friendship, replacing it with jealousy, fear and suspicion. Moral or Philosophical Ends to be Achieved- Rousseau's ideas about education have profoundly influenced modern educational theory. He minimizes the importance of book learning, and recommends that a child's emotions should be educated before his reason. He placed a special emphasis on learning by experience.David Hume- Basic Nature of Man-Believed humans had passion, free-will and morality, offering original and often skeptical appraisals of these notions.Purpose and Aim of State-By the end of the century, Hume was rec ognized as the founder of the moral theory of Utility. Utilitarian political theorist, Jeremy Bentham, acknowledges Hume's direct influence on him. Hume's Political Discourses drew immediate praise and influenced economic thinkers such as Adam Smith, Godwin and Thomas Malthus.Structures Used to Implement the State-Hume was a candidate for the Chair of Moral Philosophy at the University of Edinburgh. The position was to vacated by John Pringle and leading candidates were Hume and William Cleghorn. The Edinburgh Town Counsel was responsible for electing the replacement. Critics opposed Hume by condemning his anti-religious writings.Use in Role of Law-Hume attacks the character of the clergy, accusing this profession of being motivated by ambition, conceit and revenge.Moral or Philosophical Ends to Be Achieved-Hume offered Rousseau refuge in England and secured him a government pension. In England, Rousseau became suspicious of plots, and publicly charged Hume with conspiring to ruin h is character under the appearance of helping him. Hume published a pamphlet defending his actions and was exonerated. His remaining years were spent refining and revising his published works, and socializing with friends in Edinburgh's intellectual circles. After his death, Hume's name took new significance as several of his previously unpublished works appeared.

Culture and Health

Culture and Health Introduction The third aspect of the PEN-3 Model looks at the cultural issues and health beliefs. Planners use this model to create a health education system that is sensitive to the culture of ethnic minority. The PEN-3 Model factors under cultural appropriateness include positive, exotic and negative factors. Advertising We will write a custom essay sample on Culture and Health specifically for you for only $16.05 $11/page Learn More This essay shall relate these factors to the case study A Day in the Sleep Clinic. The paper shall highlight differences in involvement of Dr. Williams’ with the three families, and effects of involvements on health outcomes. Positive Positive factors in the PEN-3 Model are perceptions, enablers, and nurturers that make a person, family, or community involve themselves in health practices that enhance and improve their health status. Therefore, planners must encourage such factors (Campbell, 1995). This is because posi tive factors in health practices are necessary in improving health status of individuals, families and communities, for instance, encouraging people to engage in physical activities. From the case study, Dr. Williams’ interactions with the Reese family have some positive factors that will improve Johnny’s health. It is obvious that the Dr. William and the Reese family could be of the same cultural background. They even have same interests particularly in horses. The doctor encourages the family to use CPAP and mask in order to enhance the patient’s sleeping habits. It is also crucial to note that the doctor does this because the family can afford it because they have â€Å"a good insurance†. Exotic Exotic factors are strange practices and do not have any harmful health consequences. Therefore, there is no need of changing exotic factors. Health planners should address what exist within different cultures, rather than considering what ought to be in the c ulture. For instance, both Sudanese and Vietnamese have different cultures from those of the US. These cultural orientations may not necessarily affect the health outcomes of patients. However, taking them into account is crucial for doctors since patients highly value them. For instance, the Sudanese family belief in superstition may not affect the health outcome in the hands of the doctor. Culturally, the family believes that someone cast an evil eye on the daughter. There is nothing Dr. Williams can do about these beliefs. However, the Dr. Williams’ interactions and decisions can severely affect the outcomes of the patient. Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the other hand, Vietnamese culture restricts addressing women when men are present. The doctor’s assumptions are wrong because he does not understand cultural orientations of Vietnamese. Vietnam ese culture also believes in herbal cures where prescriptions have failed, or to complement prescriptions. Negative Negative factors of the PEN-3 Model lead people to engage in harmful practices to their health, e.g. overeating or unprotected sex. In the case study, Dr. Williams’ practices may nurture poor practices among families and consequently affect the outcomes of his patients’ health particularly in his relations to Sudanese family who has no health insurance, language difficulties and believes much in superstitions (Jackson, 2012). The doctor’s decision to disregard sleep study has serious health outcomes for the patient. In cases where medical history of the patient is not accessible, it becomes hard for the doctor to make a decision based on a patient’s past medical history. Conclusion Cultural Appropriateness of Health Behaviour under PEN-3 Model classifies factors into positive, exotic and negative. For positive effects on patients’ he alth, the planner should identify beliefs and practices that are part of lifestyle and culture of community e.g. traditional herbs of Vietnamese and superstitions practices of Africans. Likewise, planners should also identify emerging cultural orientations with no background ties to traditional cultures e.g. changes in eating habits among Sudanese immigrants may result into health complications, and Vietnamese exposure to Western medication may affect their attitude towards health practices (James, 2004). Health planners must understand reasons behind various beliefs and how they may impact on health status of individuals and community. References Campbell, C. (1995). Health Education Planning Models. Mississippi: Mississippi Cooperative Extension Service. Jackson, C. (2012). Domains of Cultural Competency. Cross-Cultural Health, 1(3), 3- 4.Advertising We will write a custom essay sample on Culture and Health specifically for you for only $16.05 $11/page Learn Mor e James, D. (2004). Factors influencing food choices, dietary intake, and nutrition- related attitudes among African Americans: application of a culturally sensitive model. Ethnicity health, 9(4), 349-367.

10 Things I Learned about Sales from Selling Gum

10 Things I Learned about Sales from Selling Gum On March 7th, I joined a new group to hone my sales skills. Sales Lab, a class at The Wright Foundation, is a place to get coaching and accountability around my sales activities. On my first day, I was asked to share about my business for a few minutes, and then the leader said these terrifying words: â€Å"Your first assignment †¦ is †¦ to sell gum. You must sell it for no less than 25 cents per piece, and you are to sell it in as many different ways as possible, for as much as possible.† My heart rate skyrocketed. Sell gum? Are you kidding me? I learned from my dad at a young age that gum chewing was a bad thing, and that I should never do it. I can count on my two hands the number of times I have chewed gum in my life. And now I was going to sell it? Wow, maybe I wasn’t cut out for this. Then I remembered that I am someone who does not get stopped by fear – and that I could start with baby steps. So I called a friend, who connected me with another friend who works at Wrigley. She gave me some ideas of what could work best for selling gum. She warned me that gum does not sell well online. People like to have it in front of them for impulse purchases. Further research entailed a Facebook message asking my friends what their favorite gum was, and I immediately went out and bought the most popular ones. I wanted to have desirable gum in my possession when I asked people to make those impulse purchases! (A Facebook post asking people to buy gum predictably got exactly 0 responses, confirming the â€Å"in-person† hypothesis. But I’m going to try to disprove it – see below.) Hitting the Streets to Sell My first idea of how to sell gum for high prices was to sell it for charity. I thought it would be a lot easier to sell for a cause than just to walk up to people and ask them to buy gum for 25 ¢/piece. I started carrying gum everywhere. My first sale was in my yoga studio, where one of my fellow yoginis told me she would buy the gum so I would shut up (all in fun). I accepted her $5 check to give to the Clean Lakes Alliance. I continued asking people I know, and a few I didn’t, if they would like to buy gum to support the Clean Lakes Alliance. Pretty much everyone is a fan of this charity, so I didn’t have to work too hard. I raised over $100 in just a few days. I also brought gum to my business planning workday with ActionCOACH. With their permission, I raised money for a charity they support, B1G1. One participant, Mason Tikkanen of Motus Financial, bought a pack of Extra Spearmint gum for $20. One of my favorite moments was when Mason’s girlfriend heard about the transaction and said, â€Å"Mason, I want you to buy me a pack of gum!† Out came another $20 for a single pack. Selling purely for myself was harder. What would make someone spend 25 ¢ per piece of gum (or $1 for 4 pieces) when they could buy a whole pack for $1? I noticed how much more fear came up for me when I was not leaning on charity as a justification for my high prices. I tried â€Å"I’m selling gum. How much would you like to buy?† That worked with people who knew what I was up to. In some situations, I promoted the feature of a â€Å"variety pack† – You could get 4 different flavors of gum for $1. That’s something you don’t get in the stores. And you can’t buy just one piece of gum in the stores either. I got some mileage from that as well as from â€Å"I’m doing this for a class.† 10 Sales Lessons from Selling Gum I count my gum selling project as a success. Here’s a list of some of the things I learned, in addition to the above: Relationship is key. People I knew, or who had a common connection with me, were more likely to buy than people I did not know. Sales can build relationship. I had more in-depth conversations with some of the people I sold to than I ever had before. Follow-up is also good for relationship. One woman let me know she didn’t like the gum I sold her. I gave her a couple of free pieces and I had a happy customer! When I’m selling, I often feel very alive as I think of new, creative ideas, especially when they work – and I often feel hurt when I experience rejection. This is all part of the game. People spend money when they think they will make someone else happy, or when the money is going to charity. One woman started with a no, but then got excited about wrapping the gum in a bow and give it to her daughter, along with a sweet note. Giving free tastes leads to more sales. Many people do not carry cash, but they will pay by Venmo, PayPal, Chase QuickPay, etc. If they want to buy, they’ll find a way. People don’t buy under pressure. The best time to sell things is when people are hanging around and not trying to get somewhere. If you are a pet owner, be careful if you buy anything with Xylitol. As healthy as Xylitol might be for humans, it’s very harmful to pets! A huge majority of gum chewers want minty gum. That’s why the minty gum is so prominent in drug store aisles. Juicy Fruit just doesn’t take care of coffee breath. It’s often cheaper to buy gum in single packs than in multi-packs. No bulk discounts for consumers in this market. Wanna Play? My gum sales are going to end at the end of the day today, March 20th. You have a chance to buy some gum from me! No obligation of course, but if you think this would be fun, then please play with me! I have flavors like Orbit Wintermint, Extra Spearmint, Trident Strawberry, and Spry Peppermint, Spearmint, and Cinnamon. I’ll get different flavors if they are your favorites. If you’d like to have some fun with gum, pick 4 or more pieces you want and I’ll mail you a special package of your chosen gum. It will be in a cute bag and everything. Minimum purchase is $1 and you can buy as much as you want at minimum 25 ¢/piece. You can pay by Venmo (@Brenda-Bernstein), PayPal (brenda.bernstein@att.net), or Chase QuickPay (brenda.bernstein@att.net). I might be crazy, but life is all about risk, so I’m doing this! Curious to see how you respond. Category:Blog ArticleBy Brenda BernsteinMarch 19, 2018 2 Comments Larry says: March 20, 2018 at 8:45 am Lesson Number 1- Dont try to sell gum to someone who has been having major dental work. (Which is why I cant help you out this time.) Lesson Number 2 This one Ive learned from your posting. Sales of low cost items to consumers is quite different than sales of high cost items to businesses. (Back when I sold global computer online solutions to top corporations for GE, they gave us several sales courses that went into exact wording to use at various points, flowcharts, etc. that worked!) Lesson Number 3 I wish I could remember how I sold the most of some similar item when I came in first for my Hebrew School, a long time ago. Lesson Number 4 My mother (of blessed memory) took up gum chewing when she gave up smoking. So perhaps finding a source of people who quit smoking might be one approach. I do agree that building relationships is important. The question is whether you can successfully do that remotely over social networking? Log in to Reply Brenda Bernstein says: March 20, 2018 at 8:57 am Thanks for your insights, Larry! True no gum for anyone with dental issues. It sticks to things. Regarding the relationships over social networking, I believe its possible. When I sent out an offer last week to get my LinkedIn Profile Review service for $50 for a limited time, 10 people stepped up to take advantage of the offer. I believe they felt a level of relationship and trust with me because of my ongoing writing and visibility. Many of them had been following me for years. When I spoke with them, I felt like we knew each other on some level, even though our only connection is that they have been reading my blog. That level of connection might not be enough to sell gum, but well see! Log in to Reply

Second Analytical Paper Essay Example | Topics and Well Written Essays - 750 words

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Macroeconomics Assignment Example | Topics and Well Written Essays - 1000 words

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Homo Religiosus by Karen Armstrong, p. 22-38 The Minds Eye by Oliver Sacks, p. 303-317 - Essay Example According to Sacks, in a society where people lack mind’s eyes, they are likely to associate themselves with some events such as idol worshiping or despotism even if they have the physical eyes. These side effects prevent human beings from achieving a factual understanding of who they are. The idea that Sack presents in his article â€Å"The Mind’s Eye† is that trauma, in this case, blindness results to loss of â€Å"sensuous, intimate being at one with world† or loss of self (Sacks 313). Karen Armstrong of â€Å"Homo Religious† connects with Sack’s ideas that blindness trauma leads to loss of one’s self or sense (Armstrong 23). It is essential that, human beings acknowledge the dangers posed by blindness and if they persist, being victims of this, there will be no way for them to go back to a life, which has self-knowledge. Like Armstrong, Sack inveighs blindness trauma against â€Å"idol worship†. â€Å"Despotism† of sight and claims the â€Å"task† blindness trauma as reminding human beings of their other deeper perception modes as well as their mutuality (Armstrong 24). The two authors argue that a blind individual has a good sense of taste, feeling, touch, and he or she can write and speak as a â€Å"gift of the blind individuals†. Therefore being blind does not mean that one is unable to carry out duties done by other people since they have mind’s eyes (Armstrong 25). For instance, Lusseyran is able to feel, blend into one fundamental sense, has deep attentiveness, has slow and prehensile attention, and a sensuous and intimate being in the world where sight, with is flicking, quick, quality, and facile continually distracts people from. According to Sack, this concept is extremely close to an individual whose has â€Å"deep blindness† as considerably more than simple compensation other than a unique type of perception, a special and precious mode of being (Sacks 314). One essential question that people should put in mind is

Essay on the biochemical assessment of a named disease

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